Advertising Plasters the Landscape
Advertising on the streets 100 years ago was as ubiquitous as advertising on TV today, so magic lantern show ads and broadsides faced stiff competition. Shown, a lantern slide of an English wall plastered with ads.
There was so much broadside advertising that it led to lantern-slide jokes on the subject, as in this slide. It shows a man posting an advertising bill, using a stick to hold up the bill while he spreads paste with a long-handled brush. Two kids are also at work. Click.
The competition for advertising space led to the development of professional City Bill Posters, and a special collapsible bill-poster’s hammer that once assembled was 3 ½ feet long. A bracket on the hammer held the poster and a thumbtack so that the advertiser could place the advertising up high, out of the reach of competitors and malicious small boys.Archival Notes